Thought Leadership

Setting you apart as a knowledgeable industry-voice

Available options include HN World Panel Expert Seats, HN Masterclasses, HN INSIDERS Conversations, Sponsored - HN World Panel - Viewpoints, Panels, Webinars, and HN World Panel Council Member Seats.

Investing in thought leadership content should be part of your go-forward marketing strategy.

Hospitality Net's World Panel is a thought-leadership platform where industry opinion leaders share insights, views, ideas, and reactions on important issues and events currently affecting the hospitality business. Each panel is made up of a select group of experts, and industry leaders who contribute succinct commentary on viewpoints that are suggested by the panel's council. See a sample panel on Information Technology, see a sample World Panel Viewpoint, check out our World Panel FAQ.

HN World Panel Expert Seat

• Share your industry knowledge by having a senior executive in your organisation join one of HN's panels of experts for one year. Typically, each World Panel runs an average of 6 panel viewpoints per calendar year.
• Samples: World Panel, Panel Viewpoint, Panel Expert Page.

HN World Panel Sponsorships

Here's how you can get involved as a sponsor of HN World Panel

1. Sponsor a HN World Panel Viewpoint (one-off)

• your organization sponsors a SINGLE VIEWPOINT in HN World Panel
• sponsor's senior executive to provide a top-listed view
• viewpoint: sponsor logo recognition - sample
• follow-up article: features sponsor quote, logo, and CTA - sample

2. Sponsor a HN World Panel (annual)

• your organization sponsors all VIEWPOINTS of a specific HN World Panel, for ONE YEAR, with a minimum of 6 panel viewpoints during the year
• sponsor's senior executive to provide a top-listed view in all viewpoints
• all viewpoint: sponsor logo recognition - sample
• follow-up article: features sponsor quote, logo, and CTA - sample

HN World Panel Council Seat

An HN World Panel Council provides exclusive opportunities to actively participate in shaping content and topics that are being covered in a World Panel, setting you apart as a bold voice in your segments of the hospitality industry. Take this opportunity to craft the narrative around yourself and your company on Hospitality Net.

Council Member Benefits include:

• being invited to bi-annual council conference calls
• suggesting topics and themes of upcoming panel viewpoints
• championing World Panel viewpoints
• being invited as a panelist in World Panel webinars
• networking with fellow council members
• a council member can post unlimited opinion articles and explainers on Hospitality Net
• get public industry recognition for your industry involvement

HN Masterclass

• the objective of HN's masterclasses is to educate its audience on a specific topic of interest, based on the knowledge and competence available in your organization. HN masterclasses are designed to transfer knowledge to a captive audience without promoting or making references to specific brands, products, or suppliers, lasting anywhere between 30 and 45 minutes. more info
• package features include 1). Masterclass published on HN, 2). Masterclass featured in daily HN newsletter, and 3). delivery of video file for your own marketing purpose.

HN INSIDERS Conversation

• in 2022, a new platform was created by Hospitality Net for the purposes of developing and disseminating privileged industry insights. Called INSIDERS, this platform presents a series of one-on-one video-based dialogues between two industry executives discussing a topic of current interest to hospitality business leaders. INSIDERS conversations are designed to transfer knowledge to a captive audience without promoting or making references to specific brands, products, or suppliers, lasting anywhere between 30 and 45 minutes. more info
• examples: Vendor-driven INSIDERS conversations could be for example a vendor executive talking about tech innovation with a key customer. Another example might be a vendor Executive discussing industry trends with a key-customer Executive. Have a look at sample INSIDERS conversations here, here, and here.
• package features include 1). INSIDERS conversation published on HN, 2). INSIDERS conversation featured in the daily HN newsletter, and 3). delivery of video file for your own marketing purpose.

Ready to join? Schedule a demo with Jill